Your 90-Day Marketing Strategy Playbook: A Step-by-Step Guide
3 days ago
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Marketing can feel overwhelming—especially when you're under pressure to deliver quick wins. That’s where a 90-day strategy comes in. It’s focused, agile, and designed to build momentum without sacrificing long-term vision. Here's a simple 90-day framework to jump-start your marketing performance.
Phase 1: Weeks 1–2 – Diagnose and Define
Start by auditing your current marketing performance. What’s working? What’s not? Then, define your goals for the next 90 days. Make sure they’re measurable and aligned with business outcomes.
Checklist:
Review analytics (web, email, social, CRM)
Interview key stakeholders
Set 2–3 SMART goals (e.g., “Increase MQLs by 20%”)
Identify your top-performing channels
Phase 2: Weeks 3–6 – Build and Launch
With your goals set, it’s time to build campaigns around them. Focus on 1–2 high-impact initiatives rather than spreading yourself thin. Align messaging, creative, and channels for maximum impact.
Examples:
Launch a targeted email nurture sequence
Create a downloadable lead magnet with a paid ad funnel
Roll out a webinar or event to drive awareness
Pro tip: Use A/B testing to optimize key elements like subject lines, CTAs, and ad copy.
Phase 3: Weeks 7–10 – Optimize and Iterate
Midway through the quarter, assess what's working. Are leads converting? Is traffic quality improving? Use these insights to adjust your messaging, spend, or tactics.
What to track:
Conversion rates
CPL (Cost Per Lead)
Engagement metrics (time on page, CTRs)
Don’t be afraid to pause or pivot low-performing campaigns.
Phase 4: Weeks 11–12 – Report and Refine
At the end of the 90 days, review your results and document your learnings. What strategies paid off? What should be carried into the next quarter?
Deliverables:
Performance summary by goal
Key insights and lessons learned
Recommendations for next 90-day sprint
Conclusion: A 90-day marketing strategy keeps your team focused, nimble, and accountable. It's a great way to build quick wins while laying the groundwork for long-term success.
If you’d like a customized 90-day plan tailored to your business, we’re here to help.
