Xymera's Team

​Erik is driven by a passion for implementing smart, practical strategies that propel SMEs forward in their business growth. He is a PMP (Project Management Professional), also certified in LinkedIn Ads, Google Ads and Google Analytics. With a Master of Science in Finance from Northeastern University in Boston, Erik's background is in deep strategic analysis. Over a decade of experience across industries such as ecommerce, AI and software, he has developed a core expertise in digital marketing, underpinned by rigorous analysis and structured project management. In his free time, Erik loves reading and playing sports.

With 15 years of experience driving business growth, he brings a strategic and data-driven approach to every project. He holds a Neuroscience undergrad from King's College London and an MBA from ESADE Barcelona. This gives him a unique perspective into the mind of the customer.  He built his career across consulting at KPMG, marketing strategy at Agoda, and leadership roles in startups. His core expertise lies in growth strategy, data analysis, and helping companies scale effectively. Whether working with established brands or emerging businesses, he focuses on unlocking new opportunities and delivering measurable results. He is a passionate rock climber, chess and rugby player and PC gamer.